The time has come to kill BlackBerry's BlackBerry

Galen Gruman - InfoWorld

Once again, the BlackBerry CEO John Chen, the man who saved the company expressed confidence in an attitude when he said that he plans to kill the BlackBerry business phones. It is publicly said that a year telling customers to go somewhere else in some way.

Perhaps John Chen threatened in this way that consumers are showing more commitment to BlackBerry. But this strategy has failed because sales of BlackBerry phones has fallen to 3.5 million units per year.

The new strategy, the details of which we learned in February with BlackBerry Classic introducing products months before the debut, did not help at all BlackBerry in.

Even the introduction of "painful" BlackBerry Priv by John Chen would not help the company. If he believed in Priv phone, at least he would feel comfortable using his public presentation. But behold not.

Priv BlackBerry is the first phone of the Canadian company that contains several additional security functionality and specifically officially undeclared and traditional BlackBerry physical keyboard. John Chen described these security functionalities as capable as those of Samsung Knox. In other words, this phone is not as safe as the traditional BlackBerry smartphones and less secure than an iPhone. If entrepreneurs believe that an iPhone or Samsung Galaxy S is not safe or is not such Priv.

Since the center of debate has been continuously sliding keypad and not the security of the BlackBerry Priv. There are some customers who like this initiative BlackBerry but the majority of fans of Android have abandoned the format in favor of touchscreen.

But if you commit devices with large screens there will find big players like Samsung, HTC, Motorola and LG.

We ask a simple question: If the chief executive does not believe in the products his company sells what are we to do? And many times has said he does not see a future BlackBerry mobile products.

If sales continue to fall within the BlackBerry phones, we believe that the moment has come to commit Chen kills software and BlackBerry smartphones. It is surprising why the BlackBerry has not taken such a step before seeing the company's new strategy which consists in the purchase of small firms as the case of Good Technology.

John Chen believes in transforming the company into a contractual communication systems and software safe. This is his dream and there are numerous government agencies which really need a strong security. This can be provided through a combination of BlackBerry devices and the BlackBerry network.

BlackBerry should focus on the sale of specific products mainly to governments and state institutions of defense. These products should contain secure communication platform dedicated chancellors, presidents, prime ministers, ministers and government employees of the NSA.

Otherwise, the BlackBerry to give up this business. At least so thinks the company's chief executive.