This study was conducted with the aim of discovering new habits of users on these social networks. Results showed that 31% of adults who are online, use Pinterest while 3 years ago this figure amounted to 15%. Of 1,907 respondents, 28% use Instagram. And this figure has increased by 13%, which was in 2012. In the same period was observed and an increase in the number of users of Twitter, although not at the same level with Instagram and Pinterest.
Of course, Facebook remains the most used social network. Now not only young people, but 72% of adults use it often. 1:49 billion users of Facebook, have broken every record. This social network has achieved something that all the other networks are fighting to have. For more Facebook users are those most active online. Yet the data show that this increase in the number of users is coming sitting. The growth rate is only 5% higher than it was 3 years ago. Does Instagram and Pinterest are put out of the dominant social media game Facebook? And as long as Facebook will be able to stand competition ?! A future full of challenges awaits Facebook.
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